How to Market Your Expertise Using Twitter When you market your business, are you actually marketing your expertise? If you do, you are what I like to call a “guru.” And, if you are a guru, it is relatively easy to sell yourself on Twitter—if you know how. Any...
How to Get a 4000% Return on Your Marketing Investment In 2009, a survey by the Direct Marketing Association found that for every $1 that was spent on email marketing $43 was made in return. For 2010 they are predicting a $42.08 return for each dollar invested. So, if...
Using YouTube’s Traffic to Market Your Business Did you know that more than 10 BILLION YouTube videos are watched each month? That exceeds the number of searches that Google gets monthly! (And the Google search engine is now reported to be the power behind 81% of ALL...
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Why Small Business Needs Strong Web Marketing Expertise If you are like most small business owners, your days are filled with managing many aspects of your business. Operations. Customer service. Human Resources. Accounting and financial management. Marketing. It’s a...
Getting Prospects Past Your Front Door Your website’s home page is your company’s storefront. Think about what a storefront window does for a mall retailer. In a mall, a shopper will only spend a few seconds in front of a store’s window before either going inside or...
