What Should a Business Expect from Successful SEO? One of the most challenging aspects of being an SEO professional is managing the expectations of clients. I have had some clients who have no expectations of SEO, but seem to feel that every legitimate business needs...
Simple Ways My Clients Use Their Websites to Increase Sales Internet marketing is all about generating leads and, ultimately, sales. By using Internet technology, even small businesses can streamline their sales process and provide service that less technology-savvy...
It was nearly 20 years ago that the Internet became a channel for commercial communication. In that time, business websites have evolved and those of us who create them have had an opportunity to see what works—and what doesn’t—in this marketing medium. There are now...
If you have always wanted to be an online entrepreneur, there are a number of different business models that have proven successful. Below are six of the most common online business models. Some online giants combine more than one of these to create an especially...
It happens a lot. I talk with a potential client and present them with a quote for initial work on a new website—or an existing site. And they simply do not understand what I am asking them to pay for, what I am going to do for them, and what kind of results they...
