Digital Advertising Options Delivering Big Results to Small Business Paid advertising within the digital media offers many opportunities for businesses. It is a far more targeted approach than print and electronic media offer. And, online advertising can deliver far...
Optimizing Your Personal Profile and Company Page If you have never used LinkedIn before, you must start by setting up a personal profile. There is no cost for a profile, and the more complete your profile is, the more valuable it will be to you. Think of your profile...
7 Advertising Choices to Build Business-to-Business Sales LinkedIn advertising offers a singular benefit—the ability to target potential customers in the business world on the basis of the information they have provided in their personal profile. With LinkedIn ads,...
Why is Buying SEO Like Buying a Car? Actually, the easier question is: What is the value of SEO? But, both questions are best answered with another question. The question I ask to help clients understand the value of SEO is: “What new business could you capture if...
Content marketing is a term that refers to things like this article—information presented in some online medium that is relevant to a business and helpful to potential clients. Content marketing is helpful in two respects: Content marketing can be used as “link bait”...
How Much Should I Budget for Online Marketing? This is a question that has vexed many business owners, and, of course, there is no one answer that would apply to all businesses. Many experts suggest that a total marketing/advertising budget of 5-7% of gross revenues...
1st Click Consulting offers a monthly consulting package that provides traffic and ranking reports, pay-per-click advertising monitoring and reports and the opportunity to keep us on the client’s marketing team. All for just $150/mo. It’s amazing how many clients pass...
