Protect Your Website and Your Wallet from Unscrupulous Swindlers With almost 15 years in the SEO business, new clients have brought 1st Click Consulting examples of a lot of what gets SEO practitioners a bad name. The truth is, “black hat” SEO can have a much worse...
Add These to Your Marketing Toolbox Successful e-marketing is not just a matter of a strong website. And even businesses that are also investing in online advertising and social media may be missing important opportunities. Here are four marketing tools that...
Does Your Company’s Website Score Well on KPIs? There are two key performance indicators (KPI) for any website: Is the website getting visitors that could become customers? Is the website successful in driving leads and/or sales? Obviously, if there are few or no...
Could Your Rankings Improve with a New Web Host? When a new client approaches me about taking on the search engine optimization of their website, one of the questions I often ask is about their current website hosting company. This is especially important when the...
What Every Business Owner Should Know Bounce RateThis is one of the most important numbers that professionals use for gauging the first impression that a website makes with visitors. The bounce rate represents the percentage of visitors that leave the site before...
How Can Your Business Reach Mobile Visitors? Mobile marketing is on the rise—because mobile usage is exploding! One study recently found that among people who have smart phones, the average usage per day is 3 hours! In the most recent report from the US Bureau of...
