If you search online for digital marketing assistance, you will see quite a few companies that claim to be “Google Partners.” Sounds valuable, doesn’t it. Maybe they have a better chance of getting rankings for your company’s website? Maybe Google shares their secrets...
1st Click Consulting turned 18 years old today, April 1, 2020. It seems like a real coming-of-age. One of the things of which I am most proud is our continued focus on helping small business. There are many ways to define “small business.” Generally, I define a small...
Using video as part of a digital marketing strategy is not new. But, today’s Web makes video even more valuable than in the past—and it will likely stay that way for the next decade. Video is a great way to demonstrate a product and to tell a story that represents a...
If your business is like most, you have a website. If you have had professional SEO assistance, it may even have decent search engine rankings. But, over time there are always two things that work together to destroy search engine rankings: Changes in the what the...
This is the time of year when many of my clients and not-yet clients look for new ways to improve online marketing success. Business owners typically look for ideas to drive new business, generate leads, and improve their overall visibility to search engine users....
2018 Investments to Put Your Company Ahead of the Curve The digital world is never static. By watching trends, it is possible to out-pace competitors before they even realize that they have fallen behind in their online marketing efforts. Here are the trends that...
Keep Your Eye on These Trends in 2017 In the digital world, it is important to recognize trends. I see many “experts” latching onto a small element in the big picture of digital marketing, and going after it like it is a magic pill that will make everything better....
Add These to Your Marketing Toolbox Successful e-marketing is not just a matter of a strong website. And even businesses that are also investing in online advertising and social media may be missing important opportunities. Here are four marketing tools that...
How Can Your Business Reach Mobile Visitors? Mobile marketing is on the rise—because mobile usage is exploding! One study recently found that among people who have smart phones, the average usage per day is 3 hours! In the most recent report from the US Bureau of...
Digital Advertising Options Delivering Big Results to Small Business Paid advertising within the digital media offers many opportunities for businesses. It is a far more targeted approach than print and electronic media offer. And, online advertising can deliver far...
Optimizing Your Personal Profile and Company Page If you have never used LinkedIn before, you must start by setting up a personal profile. There is no cost for a profile, and the more complete your profile is, the more valuable it will be to you. Think of your profile...
7 Advertising Choices to Build Business-to-Business Sales LinkedIn advertising offers a singular benefit—the ability to target potential customers in the business world on the basis of the information they have provided in their personal profile. With LinkedIn ads,...
