How Much Should I Budget for Online Marketing? This is a question that has vexed many business owners, and, of course, there is no one answer that would apply to all businesses. Many experts suggest that a total marketing/advertising budget of 5-7% of gross revenues...
1st Click Consulting offers a monthly consulting package that provides traffic and ranking reports, pay-per-click advertising monitoring and reports and the opportunity to keep us on the client’s marketing team. All for just $150/mo. It’s amazing how many clients pass...
It happens a lot. I talk with a potential client and present them with a quote for initial work on a new website—or an existing site. And they simply do not understand what I am asking them to pay for, what I am going to do for them, and what kind of results they...
14 Web Marketing Channels with Opportunities for Your Business Are there online marketing opportunities that you are missing? Have you tried all of the different channels for marketing your business on the Internet? Look at the list below. If you see something you...
Give Visitors a Compelling Offer with a Strong Call to Action The Internet is changing how small business does business. Today, a key component of every small local business’s marketing plan needs to be a strong, compelling offer for their website. This is so...
Using YouTube’s Traffic to Market Your Business Did you know that more than 10 BILLION YouTube videos are watched each month? That exceeds the number of searches that Google gets monthly! (And the Google search engine is now reported to be the power behind 81% of ALL...
12 Days of Great Internet Marketing Ideas Day 1—Competitor Research Take a look at what your online competitors are doing. To do this, you need to understand that your online competitors may not be the same as your actual competitors. Your online competitors are the...
