1st Click Consulting turned 18 years old today, April 1, 2020. It seems like a real coming-of-age. One of the things of which I am most proud is our continued focus on helping small business. There are many ways to define “small business.” Generally, I define a small...
Years ago, I wrote a post for my blog about how to manage bad online reviews. It was one of the most popular blogs I ever wrote—mostly because bad reviews can be a huge problem for businesses, and the prospect of getting a bad review strikes fear in the heart of...
If your business is like most, you have a website. If you have had professional SEO assistance, it may even have decent search engine rankings. But, over time there are always two things that work together to destroy search engine rankings: Changes in the what the...
Have you ever purchased a car without an engine and tried to take it for a spin? Have you taken your truck out on the road with an empty gas tank and expected it to get you to work? Contracting for the creation of a new website, and planning to invest in SEO later...
4 KPIs Even More Important than Search Engine Rankings Companies that hire 1st Click Consulting expect their investment in search engine optimization (SEO) to result in an improvement in search engine rankings. But, that is not the only thing that can be used to...
Protect Your Website and Your Wallet from Unscrupulous Swindlers With almost 15 years in the SEO business, new clients have brought 1st Click Consulting examples of a lot of what gets SEO practitioners a bad name. The truth is, “black hat” SEO can have a much worse...
Could Your Rankings Improve with a New Web Host? When a new client approaches me about taking on the search engine optimization of their website, one of the questions I often ask is about their current website hosting company. This is especially important when the...
Content marketing is a term that refers to things like this article—information presented in some online medium that is relevant to a business and helpful to potential clients. Content marketing is helpful in two respects: Content marketing can be used as “link bait”...
What Should a Business Expect from Successful SEO? One of the most challenging aspects of being an SEO professional is managing the expectations of clients. I have had some clients who have no expectations of SEO, but seem to feel that every legitimate business needs...
It was nearly 20 years ago that the Internet became a channel for commercial communication. In that time, business websites have evolved and those of us who create them have had an opportunity to see what works—and what doesn’t—in this marketing medium. There are now...
