Protect Your Website and Your Wallet from Unscrupulous Swindlers With almost 15 years in the SEO business, new clients have brought 1st Click Consulting examples of a lot of what gets SEO practitioners a bad name. The truth is, “black hat” SEO can have a much worse...
Add These to Your Marketing Toolbox Successful e-marketing is not just a matter of a strong website. And even businesses that are also investing in online advertising and social media may be missing important opportunities. Here are four marketing tools that...
What Every Business Owner Should Know Bounce RateThis is one of the most important numbers that professionals use for gauging the first impression that a website makes with visitors. The bounce rate represents the percentage of visitors that leave the site before...
How Can Your Business Reach Mobile Visitors? Mobile marketing is on the rise—because mobile usage is exploding! One study recently found that among people who have smart phones, the average usage per day is 3 hours! In the most recent report from the US Bureau of...
Why is Buying SEO Like Buying a Car? Actually, the easier question is: What is the value of SEO? But, both questions are best answered with another question. The question I ask to help clients understand the value of SEO is: “What new business could you capture if...
Content marketing is a term that refers to things like this article—information presented in some online medium that is relevant to a business and helpful to potential clients. Content marketing is helpful in two respects: Content marketing can be used as “link bait”...
How Much Should I Budget for Online Marketing? This is a question that has vexed many business owners, and, of course, there is no one answer that would apply to all businesses. Many experts suggest that a total marketing/advertising budget of 5-7% of gross revenues...
If you have always wanted to be an online entrepreneur, there are a number of different business models that have proven successful. Below are six of the most common online business models. Some online giants combine more than one of these to create an especially...
14 Web Marketing Channels with Opportunities for Your Business Are there online marketing opportunities that you are missing? Have you tried all of the different channels for marketing your business on the Internet? Look at the list below. If you see something you...
Email and Social Media Integration Works Ten years ago, email was king. Five years ago, social media was introduced. Today, smart businesses use a communication strategy that combines email and social media to foster solid customer relationships and create the kind of...
Why Small Business Needs Strong Web Marketing Expertise If you are like most small business owners, your days are filled with managing many aspects of your business. Operations. Customer service. Human Resources. Accounting and financial management. Marketing. It’s a...
Building Your Greatest Business Asset What is your business’s single most valuable asset? (Choose one.)a. Your staffb. Your locationc. Your databased. Your website You thought I was going to say the correct answer is “d,” right? Wrong. The most valuable asset your...
