What Every Business Owner Should Know Bounce RateThis is one of the most important numbers that professionals use for gauging the first impression that a website makes with visitors. The bounce rate represents the percentage of visitors that leave the site before...
Why is Buying SEO Like Buying a Car? Actually, the easier question is: What is the value of SEO? But, both questions are best answered with another question. The question I ask to help clients understand the value of SEO is: “What new business could you capture if...
Content marketing is a term that refers to things like this article—information presented in some online medium that is relevant to a business and helpful to potential clients. Content marketing is helpful in two respects: Content marketing can be used as “link bait”...
How Much Should I Budget for Online Marketing? This is a question that has vexed many business owners, and, of course, there is no one answer that would apply to all businesses. Many experts suggest that a total marketing/advertising budget of 5-7% of gross revenues...
