5 Ways to Make Your Posts Pay Off In January, Facebook announced that the company would be rolling out a new algorithm controlling the posts that its users see in their news feed. Mark Zuckerberg explained that the intent behind the changes to the algorithm was a...
3 Ways Social Media Pays Dividends Social media. Facebook, LinkedIn, Pinterest, Yelp, YouTube, and President Trump’s favorite–Twitter. There are others, too, of course. Social media offers the biggest quandary for many business owners, CEOs, and marketing directors....
Optimizing Your Personal Profile and Company Page If you have never used LinkedIn before, you must start by setting up a personal profile. There is no cost for a profile, and the more complete your profile is, the more valuable it will be to you. Think of your profile...
7 Advertising Choices to Build Business-to-Business Sales LinkedIn advertising offers a singular benefit—the ability to target potential customers in the business world on the basis of the information they have provided in their personal profile. With LinkedIn ads,...
Email and Social Media Integration Works Ten years ago, email was king. Five years ago, social media was introduced. Today, smart businesses use a communication strategy that combines email and social media to foster solid customer relationships and create the kind of...
How to Market Your Expertise Using Twitter When you market your business, are you actually marketing your expertise? If you do, you are what I like to call a “guru.” And, if you are a guru, it is relatively easy to sell yourself on Twitter—if you know how. Any...
How to Get a 4000% Return on Your Marketing Investment In 2009, a survey by the Direct Marketing Association found that for every $1 that was spent on email marketing $43 was made in return. For 2010 they are predicting a $42.08 return for each dollar invested. So, if...
Using YouTube’s Traffic to Market Your Business Did you know that more than 10 BILLION YouTube videos are watched each month? That exceeds the number of searches that Google gets monthly! (And the Google search engine is now reported to be the power behind 81% of ALL...
