Have you ever purchased a car without an engine and tried to take it for a spin? Have you taken your truck out on the road with an empty gas tank and expected it to get you to work? Contracting for the creation of a new website, and planning to invest in SEO later...
Does Your Company’s Website Score Well on KPIs? There are two key performance indicators (KPI) for any website: Is the website getting visitors that could become customers? Is the website successful in driving leads and/or sales? Obviously, if there are few or no...
Could Your Rankings Improve with a New Web Host? When a new client approaches me about taking on the search engine optimization of their website, one of the questions I often ask is about their current website hosting company. This is especially important when the...
Simple Ways My Clients Use Their Websites to Increase Sales Internet marketing is all about generating leads and, ultimately, sales. By using Internet technology, even small businesses can streamline their sales process and provide service that less technology-savvy...
It was nearly 20 years ago that the Internet became a channel for commercial communication. In that time, business websites have evolved and those of us who create them have had an opportunity to see what works—and what doesn’t—in this marketing medium. There are now...
If you have always wanted to be an online entrepreneur, there are a number of different business models that have proven successful. Below are six of the most common online business models. Some online giants combine more than one of these to create an especially...
Give Visitors a Compelling Offer with a Strong Call to Action The Internet is changing how small business does business. Today, a key component of every small local business’s marketing plan needs to be a strong, compelling offer for their website. This is so...
Why Small Business Needs Strong Web Marketing Expertise If you are like most small business owners, your days are filled with managing many aspects of your business. Operations. Customer service. Human Resources. Accounting and financial management. Marketing. It’s a...
Getting Prospects Past Your Front Door Your website’s home page is your company’s storefront. Think about what a storefront window does for a mall retailer. In a mall, a shopper will only spend a few seconds in front of a store’s window before either going inside or...
IDEA for Your Home Page A home page is the gateway to your website and your business. It fulfills many roles. A good way to remember the four keys to home page success is the acronym IDEA: Identity: The home page must quickly provide an identity for your business,...
