Does Your Company’s Website Score Well on KPIs? There are two key performance indicators (KPI) for any website: Is the website getting visitors that could become customers? Is the website successful in driving leads and/or sales? Obviously, if there are few or no...
Simple Ways My Clients Use Their Websites to Increase Sales Internet marketing is all about generating leads and, ultimately, sales. By using Internet technology, even small businesses can streamline their sales process and provide service that less technology-savvy...
If you have always wanted to be an online entrepreneur, there are a number of different business models that have proven successful. Below are six of the most common online business models. Some online giants combine more than one of these to create an especially...
Give Visitors a Compelling Offer with a Strong Call to Action The Internet is changing how small business does business. Today, a key component of every small local business’s marketing plan needs to be a strong, compelling offer for their website. This is so...
Getting Prospects Past Your Front Door Your website’s home page is your company’s storefront. Think about what a storefront window does for a mall retailer. In a mall, a shopper will only spend a few seconds in front of a store’s window before either going inside or...
