Does Your Company’s Website Score Well on KPIs? There are two key performance indicators (KPI) for any website: Is the website getting visitors that could become customers? Is the website successful in driving leads and/or sales? Obviously, if there are few or no...
It was nearly 20 years ago that the Internet became a channel for commercial communication. In that time, business websites have evolved and those of us who create them have had an opportunity to see what works—and what doesn’t—in this marketing medium. There are now...
Getting Prospects Past Your Front Door Your website’s home page is your company’s storefront. Think about what a storefront window does for a mall retailer. In a mall, a shopper will only spend a few seconds in front of a store’s window before either going inside or...
IDEA for Your Home Page A home page is the gateway to your website and your business. It fulfills many roles. A good way to remember the four keys to home page success is the acronym IDEA: Identity: The home page must quickly provide an identity for your business,...
