Digital Marketing Tips & Strategies
We hope you will find information within the pages of our blog that are helpful to you and provide an expanded understanding of online marketing. This blog is one way that we seek to inform our clients and guide them toward greater marketing success.
Should You Hire a Google Partner?
If you search online for digital marketing assistance, you will see quite a few companies that claim to be “Google Partners.”
Sounds valuable, doesn’t it. Maybe they have a better chance of getting rankings for your company’s website? Maybe Google shares their secrets with their Partners? Hardly.
Celebrating 18 Years for 1st Click Consulting
1st Click Consulting turned 18 years old today, April 1, 2020. It seems like a real coming-of-age. One of the things of which I am most proud is our continued focus on helping small business. There are many ways to define “small business.” Generally, I define a small...
Finding the “Gold” in Video
Using video as part of a digital marketing strategy is not new. But, today’s Web makes video even more valuable than in the past—and it will likely stay that way for the next decade. Video is a great way to demonstrate a product and to tell a story that represents a...
How to Build a Sterling Business Reputation in the Internet Age
Years ago, I wrote a post for my blog about how to manage bad online reviews. It was one of the most popular blogs I ever wrote—mostly because bad reviews can be a huge problem for businesses, and the prospect of getting a bad review strikes fear in the heart of...
5 Ways to Keep Your Website on Page One of Search Results
If your business is like most, you have a website. If you have had professional SEO assistance, it may even have decent search engine rankings. But, over time there are always two things that work together to destroy search engine rankings: Changes in the what the...
Top 5 Digital Marketing Resolutions for 2019
This is the time of year when many of my clients and not-yet clients look for new ways to improve online marketing success. Business owners typically look for ideas to drive new business, generate leads, and improve their overall visibility to search engine users....
Take Advantage of the New Facebook Algorithm
5 Ways to Make Your Posts Pay Off In January, Facebook announced that the company would be rolling out a new algorithm controlling the posts that its users see in their news feed. Mark Zuckerberg explained that the intent behind the changes to the algorithm was a...
5 Digital Marketing Trends to Watch
2018 Investments to Put Your Company Ahead of the Curve The digital world is never static. By watching trends, it is possible to out-pace competitors before they even realize that they have fallen behind in their online marketing efforts. Here are the trends that...
Need a New Website? Why Now Is the Time To Invest in SEO
Have you ever purchased a car without an engine and tried to take it for a spin? Have you taken your truck out on the road with an empty gas tank and expected it to get you to work? Contracting for the creation of a new website, and planning to invest in SEO later...
Why Invest in Social Media Marketing?
3 Ways Social Media Pays Dividends Social media. Facebook, LinkedIn, Pinterest, Yelp, YouTube, and President Trump’s favorite–Twitter. There are others, too, of course. Social media offers the biggest quandary for many business owners, CEOs, and marketing directors....
What Are the Key Performance Indicators of Good SEO
4 KPIs Even More Important than Search Engine Rankings Companies that hire 1st Click Consulting expect their investment in search engine optimization (SEO) to result in an improvement in search engine rankings. But, that is not the only thing that can be used to...
5 Important Trends in Digital Marketing
Keep Your Eye on These Trends in 2017 In the digital world, it is important to recognize trends. I see many “experts” latching onto a small element in the big picture of digital marketing, and going after it like it is a magic pill that will make everything better....
Scam Alert: How to Recognize “Black Hat” SEO
Protect Your Website and Your Wallet from Unscrupulous Swindlers With almost 15 years in the SEO business, new clients have brought 1st Click Consulting examples of a lot of what gets SEO practitioners a bad name. The truth is, “black hat” SEO can have a much worse...