Digital Marketing Tips & Strategies
We hope you will find information within the pages of our blog that are helpful to you and provide an expanded understanding of online marketing. This blog is one way that we seek to inform our clients and guide them toward greater marketing success.
Celebrating 18 Years for 1st Click Consulting
1st Click Consulting turned 18 years old today, April 1, 2020. It seems like a real coming-of-age. One of the things of which I am most proud is our continued focus on helping small business.
4 Tools to Enhance Your Online Marketing
Add These to Your Marketing Toolbox Successful e-marketing is not just a matter of a strong website. And even businesses that are also investing in online advertising and social media may be missing important opportunities. Here are four marketing tools that...
How to Evaluate the Effectiveness of a Website
Does Your Company’s Website Score Well on KPIs? There are two key performance indicators (KPI) for any website: Is the website getting visitors that could become customers? Is the website successful in driving leads and/or sales? Obviously, if there are few or no...
6 Ways Your Web Host May Be Suppressing Your Search Engine Rankings
Could Your Rankings Improve with a New Web Host? When a new client approaches me about taking on the search engine optimization of their website, one of the questions I often ask is about their current website hosting company. This is especially important when the...
Glossary of Digital Marketing Terms
What Every Business Owner Should Know Bounce RateThis is one of the most important numbers that professionals use for gauging the first impression that a website makes with visitors. The bounce rate represents the percentage of visitors that leave the site before...
Mobile Marketing Basics
How Can Your Business Reach Mobile Visitors? Mobile marketing is on the rise—because mobile usage is exploding! One study recently found that among people who have smart phones, the average usage per day is 3 hours! In the most recent report from the US Bureau of...
5 Digital Marketing Media That Work
Digital Advertising Options Delivering Big Results to Small Business Paid advertising within the digital media offers many opportunities for businesses. It is a far more targeted approach than print and electronic media offer. And, online advertising can deliver far...
Getting Started with LinkedIn
Optimizing Your Personal Profile and Company Page If you have never used LinkedIn before, you must start by setting up a personal profile. There is no cost for a profile, and the more complete your profile is, the more valuable it will be to you. Think of your profile...
LinkedIn Advertising for B to B Marketers
7 Advertising Choices to Build Business-to-Business Sales LinkedIn advertising offers a singular benefit—the ability to target potential customers in the business world on the basis of the information they have provided in their personal profile. With LinkedIn ads,...
What Does SEO Cost?
Why is Buying SEO Like Buying a Car? Actually, the easier question is: What is the value of SEO? But, both questions are best answered with another question. The question I ask to help clients understand the value of SEO is: “What new business could you capture if...
What is Content Marketing? Why Is It the Future of Marketing?
Content marketing is a term that refers to things like this article—information presented in some online medium that is relevant to a business and helpful to potential clients. Content marketing is helpful in two respects: Content marketing can be used as “link bait”...
Ask Janet: What About Digital Marketing Budgeting?
How Much Should I Budget for Online Marketing? This is a question that has vexed many business owners, and, of course, there is no one answer that would apply to all businesses. Many experts suggest that a total marketing/advertising budget of 5-7% of gross revenues...
Why a Business Needs an Internet Marketing Consultant
1st Click Consulting offers a monthly consulting package that provides traffic and ranking reports, pay-per-click advertising monitoring and reports and the opportunity to keep us on the client’s marketing team. All for just $150/mo. It’s amazing how many clients pass...