Digital Marketing Tips & Strategies
We hope you will find information within the pages of our blog that are helpful to you and provide an expanded understanding of online marketing. This blog is one way that we seek to inform our clients and guide them toward greater marketing success.
Finding the “Gold” in Video
Using video as part of a digital marketing strategy is not new. But, today’s Web makes video even more valuable than in the past—and it will likely stay that way for the next decade.
Video is a great way to demonstrate a product and to tell a story that represents a company’s brand in a unique, compelling way. Here are some numbers to consider:
How to Evaluate Your SEO Provider
What Should a Business Expect from Successful SEO? One of the most challenging aspects of being an SEO professional is managing the expectations of clients. I have had some clients who have no expectations of SEO, but seem to feel that every legitimate business needs...
4 Ways Web Technology Can Improve Your Sales Process
Simple Ways My Clients Use Their Websites to Increase Sales Internet marketing is all about generating leads and, ultimately, sales. By using Internet technology, even small businesses can streamline their sales process and provide service that less technology-savvy...
5 Best Practices for Website Content
It was nearly 20 years ago that the Internet became a channel for commercial communication. In that time, business websites have evolved and those of us who create them have had an opportunity to see what works—and what doesn’t—in this marketing medium. There are now...
6 Proven Business Models to Make Money Online
If you have always wanted to be an online entrepreneur, there are a number of different business models that have proven successful. Below are six of the most common online business models. Some online giants combine more than one of these to create an especially...
Why Digital Marketing Outperforms Mass Media
It happens a lot. I talk with a potential client and present them with a quote for initial work on a new website—or an existing site. And they simply do not understand what I am asking them to pay for, what I am going to do for them, and what kind of results they...
Have You Tested All These Online Marketing Channels?
14 Web Marketing Channels with Opportunities for Your Business Are there online marketing opportunities that you are missing? Have you tried all of the different channels for marketing your business on the Internet? Look at the list below. If you see something you...
Strengthen Your Communication, Build Your Business
Email and Social Media Integration Works Ten years ago, email was king. Five years ago, social media was introduced. Today, smart businesses use a communication strategy that combines email and social media to foster solid customer relationships and create the kind of...
Stand Out With a Strong Offer
Give Visitors a Compelling Offer with a Strong Call to Action The Internet is changing how small business does business. Today, a key component of every small local business’s marketing plan needs to be a strong, compelling offer for their website. This is so...
Experts & Gurus: How To Sell Yourself Using Twitter
How to Market Your Expertise Using Twitter When you market your business, are you actually marketing your expertise? If you do, you are what I like to call a “guru.” And, if you are a guru, it is relatively easy to sell yourself on Twitter—if you know how. Any...
3 Easy Steps to Great Email Marketing
How to Get a 4000% Return on Your Marketing Investment In 2009, a survey by the Direct Marketing Association found that for every $1 that was spent on email marketing $43 was made in return. For 2010 they are predicting a $42.08 return for each dollar invested. So, if...
Using YouTube to Market Your Business
Using YouTube’s Traffic to Market Your Business Did you know that more than 10 BILLION YouTube videos are watched each month? That exceeds the number of searches that Google gets monthly! (And the Google search engine is now reported to be the power behind 81% of ALL...
Hello world 4!
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