Digital Marketing Tips & Strategies
We hope you will find information within the pages of our blog that are helpful to you and provide an expanded understanding of online marketing. This blog is one way that we seek to inform our clients and guide them toward greater marketing success.
How to Build a Sterling Business Reputation in the Internet Age
Years ago, I wrote a post for my blog about how to manage bad online reviews. It was one of the most popular blogs I ever wrote—mostly because bad reviews can be a huge problem for businesses, and the prospect of getting a bad review strikes fear in the heart of business owners.
In fact, many business owners don’t even want to think about reviews. That is a mistake.
The truth is that the only way to inoculate your business against the effects of bad reviews is to generate a lot of reviews. That was the case when I wrote that blog post years ago and it is the case today.
Building a Web Team to Build Your Business
Why Small Business Needs Strong Web Marketing Expertise If you are like most small business owners, your days are filled with managing many aspects of your business. Operations. Customer service. Human Resources. Accounting and financial management. Marketing. It’s a...
How to Make Customers Out of Visitors
Getting Prospects Past Your Front Door Your website’s home page is your company’s storefront. Think about what a storefront window does for a mall retailer. In a mall, a shopper will only spend a few seconds in front of a store’s window before either going inside or...
Are You Mining for Gold in Your Business?
Building Your Greatest Business Asset What is your business’s single most valuable asset? (Choose one.)a. Your staffb. Your locationc. Your databased. Your website You thought I was going to say the correct answer is “d,” right? Wrong. The most valuable asset your...
Four Keys to Home Page Success
IDEA for Your Home Page A home page is the gateway to your website and your business. It fulfills many roles. A good way to remember the four keys to home page success is the acronym IDEA: Identity: The home page must quickly provide an identity for your business,...
12 Days, 12 Ways
12 Days of Great Internet Marketing Ideas Day 1—Competitor Research Take a look at what your online competitors are doing. To do this, you need to understand that your online competitors may not be the same as your actual competitors. Your online competitors are the...